About us

Minerals Matter provides practical livestock mineral advice for cattle and sheep farmers across the UK and Ireland. We help farmers get minerals right. When minerals are balanced, animals thrive. When they’re not, performance suffers.

Why Minerals Matter

Mineral deficiencies are hard to spot. Animals rarely show obvious signs until deficiency becomes severe. However, subclinical deficiency silently reduces fertility, immunity and growth rates. As a result, farmers often don’t realise minerals are the cause. That’s why proactive supplementation matters.

What We Cover

Our livestock mineral advice covers the topics that matter most to grazing farmers. For example, we cover grass tetany, copper deficiency, pre-calving nutrition and trace element management. In addition, we share the latest research and on-farm experience in one place. Our content is practical and straightforward.

How We Can Help

Getting mineral supplementation right can feel overwhelming. There are many products, many deficiencies and many conflicting opinions. However, the basics are straightforward. First, understand the risks on your farm. Then, choose a practical supplementation method that works for your system. Finally, monitor your animals and adjust as needed. Mineral buckets, for instance, offer a simple and flexible way to deliver essential minerals to grazing livestock without additional handling stress.

Seasonal Mineral Challenges

Each season brings different mineral risks. In spring, grass is typically low in magnesium and high in potassium. This increases the risk of grass tetany. Similarly, summer and autumn bring challenges around copper, cobalt and iodine. Therefore, understanding when risks peak helps farmers act early.

Who We Work With

We work with farmers, vets and nutritionists across the UK and Ireland. Whether you farm dairy, beef or sheep, you’ll find trusted guidance here. Browse our articles on grass tetany, copper deficiency at grass, pre-lambing and pre-calving mineral care, and macro and trace elements.

Minerals Matter is supported by Uniblock, one of Ireland’s leading manufacturers of mineral lick buckets for cattle and sheep.